Mary
Chestnut
Social Media
Portfolio

The Mary Chestnut branding project was focused on creating an online presence and accurately representing the soul of the brand through a new visual identity. After meetings with the client and the creation of 4 different mood boards, the project resulted in a nature-inspired brand identity drawing inspiration from pine cones and the concept of the "kitchen witch". The project also included the creation of Instagram templates, allowing the client to continue to use the new branding without having to worry about design. The new brand accurately captures the essence of Mary Chestnut and helps to set the company apart in its industry, effectively communicating its values and positioning through a cohesive visual identity across online channels.